One of the aims of the Co-Growth Project is to increase the knowledge within the Welsh drinks industry and as part of the project we want to make training available to all of our participants wherever they are in Wales.
Due to the current circumstances we have decided to focus our efforts on online training modules which can be done around your working hours or home life at a time that’s convenient for you. Our online training modules have been created with the current circumstances in mind as well as the task of recovery following the COVID-19 crisis.
We’d like to take this opportunity to introduce you to our online trainer, Professor Madeleine (Mellie) Pullman.
She grew up in a beer family; her grandmother’s family owned the Schlitz Brewery, now part of the Pabst Brewing Company, which was once the most popular beer in the US before Anheuser Busch took the lead. In 1986, she became a Brew-master and owner of Wasatch Brewery in Park City, Utah and later, Hops Brewery in Scottsdale, Arizona. In the late 80’s, Mellie was the first female brewer in the emerging craft industry and her beer won one of the top ten beers at the Great American Beer Festival.
She earned her Ph.D. in Business Administration and MBA and MS in Mechanical Engineering from the University of Utah. In addition to the book Craft Beverage Business Management, she has multiple books and articles on the food & beverage industry, sustainability, supply chain management, and experiential service design.
She was the Director of the Business of Craft Brewing On-line Education Program and developed this program, the first of its kind, in 2012. Since then hundreds of people from around the world have taken the courses, developed or joined craft businesses, improved their brewery profitability, and advanced their careers in the craft industry. She has worked with and taught many students who have gone on to start their own business or work for others in the beer, cider, and spirits industry.
“Many people get into the craft beer business because they know how to make beer. At some point, they realise that they really don’t know how to make money at this endeavour. The purpose of the training is to help brewers understand how to make money doing what they love.”
Mellie Pullman
Mellie is currently a Professor of Supply Chain Management at Portland State University (Portland, Oregon, USA) and a visiting professor at Cardiff University.
Return to the training page here.